Objective: Generate awareness & excitement around a leading entertainment brand’s global festive season campaign “From our Family to Yours”. This was an all-encompassing campaign that covered various lines of their business and included traditional PR and a social media campaign.
Locally, the campaign made use of a diverse range of social media influencers to carry the message of a blissful festive season from their homes to audiences. Pearl Thusi, Lloyd Cele, Zizo Tshwete, Minki Van Der Westhuizen, Aisha Baker and Mpoomy Ledwaba and their families were tasked with creating content using short Instagram videos to convey good wishes, share thoughts and wish followers a happy festive season in their respective and preferred languages.
The other Kid influencers, Kairo Forbes, Kenzie Bala, Pavani Rider, were tasked with product unboxings.
Reach & Impressions: 1.2M
Views: 394K
