Disney Junior wanted to place emphasis on programming priorities with a focus on the channels’ offering. The objective was to drive tune-in and increase viewership for the channel using the respective shows
Engaging with kid influencer Kairo Forbes was a perfect brand fit and ensured engagement and reach.
This was coupled with the hosting of a cinema party with traditional media, influencers and mommy bloggers. Kairo – who boasts over 850k Instagram followers – was approached for a paid campaign to drive tune-in. She attended the cinema party event as well to create content for the campaign.
Her cumulative potential reach alone was over 2 million with over 136k views on her IGTV video with 96 comments and over 40k likes on her static posts.
Reach: 4.4M
Views: 159K
