The objective was to create awareness around KFC’s limited activation #KentuckyTown at Canal Walk in Cape Town. The activation space offered limited edition menu items, KFC merchandise, content creation space and a gaming section. Influencers were invited to create content around the activation, with niche creators focusing on genre-specific aspects. The campaign saw 46 influencers create content across Twitter, Instagram and TikTok.
Some of the influencers we collaborated with were Jessica Mashaba, Chad Jones, Nadia Jaftha, Lauren & Lara, Jack Parow and so many more.
Reach & Impressions: 3.8M
Views: 5M
