PR drive together with retail to launch Frozen 2 in cinema and retail. Traditional (newspapers, online) and non-traditional media (bloggers, influencers) were engaged with to further reach objectives to enhance the launch of the film as well as highlight the new product available across various retailers.
We engaged with celebrity kids Kairo Forbes and Kenzie Bala for the influencer campaign which was a great success. with the posts reaching and engaging the intended audiences of consumers with children. The campaign was paid for and encouraged followers to find product in stores as well as drive them to cinemas with a premiere date. The posts had the influencers un-boxing and building Frozen 2 toys and Lego and hosting giveaways.
Reach: 3.7M
Views: 264K
