The objective was to drive home the essence of the film and in-cinema dates. The thematic film references touched on fun, adventure, friendship, exploration, food, accepting each other’s differences, self-acceptance, facing your fears and curiosity.
We engaged with influencers with children to create a range of content that spoke to these themes while highlighting the in-cinema release of the film. Influencers included singer and entrepreneur Leanne Dlamini, presenter and content creator Lindo Sithole and his son Valdo, mom bloggers and content creators Rebecca Badrodin and Candice Agustoni and entrepreneur and content creator Mpoomy Ledwaba.
Reach: 481K
Views: 455K
