Magic Bake Off

Targeted media, influencers and bloggers were sent media drops with Mickey Mouse inspired cake to decorate and share. In addition we engaged with four influencers for a paid-for campaign with the same media drop.

We engaged with Melanie and Peyton Bala to create content used on their and Disney platforms to promote the show and create awareness of Peyton’s involvement in the show as the singer of the theme song.

Natashas Eats, “Feed My Tribe”, Mpoomy Ledwaba, and Naqiyah Mayat, were also sent the media drop to decorate their Mickey Mouse inspired cake.

Reach & Impressions: 246K 

Views: 277K